Stroop effect

The Stroop effect is an interesting phenomenon. Per Wikipedia, “When the name of a color (e.g., “blue,” “green,” or “red”) is printed in a color not denoted by the name (e.g., the word “red” printed in blue ink instead of red ink), naming the color of the word takes longer and is more prone to errors than when the color of the ink matches the name of the color.”

And here’s a piece of Stroop effect trivia I just learned from my friend Leo, who paraphrased it from the book Willpower: “The Stroop effect was used by American intelligence during the cold war. ‘A covert agent could claim not to speak Russian, but he’d take longer to answer correctly when looking at Russian words for colors.'”

Advertisements

1 Comment

Filed under Uncategorized

One response to “Stroop effect

  1. One more interesting tidbit from Willpower: if people pre-plan to ignore the text of the word and only look at the color, it helps avoid the mental hesitation/confusion.

    http://goo.gl/yDpH7

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s